The actual pricing is Rs 150 (per month) but we are doing a launch offer at Rs 99 (a month) for the first 12 months. I would think the web may be higher to start with. With ZEE5, since we are spreading the content to tier-II and -III cities.
Our experience with OZEE shows it is 50:50 between app and web. Is content consumption more on the app or the web?Ī. That's because people with lower-end smartphones generally do not have large storage on their devices and this helps in giving them the app experience without having to use up storage on their devices. The progressive web app has been built with Google, which gives you an app experience without downloading the app, which is also a very good feature.
It's both, responsive web as well as app on the iOS, Android, Android TV, Amazon Fire TV, and both iOS and Android are capable of casting to a large screen if you want to. Is ZEE5 an app-only offering or will you make it available on the website as well?Ī. We are launching it in India for now, and over the next three months, we will roll it out in the global markets.
Will the new OTT platform be made available globally?Ī.
Our linear TV offering will continue so we will have third-party content, especially in the news genre and some of the southern language content. Since all other players have their own OTT services, we will not have their content on the ZEE5 platform. Will it be only Zee content or you will also have content from other channels?Ī. We are experimenting with a lot of original and premium content, and depending on what works, we will do more and more of that in the future. The premium content will include international shows, original shows, acquisitions, redirected (fast-pacing of our existing shows and dubbing for a different experience to audiences who may not have seen it in the long form) and so on.
You are offering a combination of free and premium content on ZEE5. We will also have all the Zee Theatre shows produced and made available on ZEE5. Dubbed international content is being made available across six languages - Tamil, Telugu, Malayalam, Bengali, Marathi, and of course, Hindi. New movies across languages is another offering on the content side. And if you want them to pay for it, then you need to give them compelling content that they are willing to pay for. The digital audience is always looking for something new/different and not necessarily the same content that's on television. Bringing in original content, I would say, is the need of the hour today. We are putting a whole lot of international and original content on the platform. Tell us about the content offering of ZEE5?Ī. Apart from enhancing the user experience, the content offering is far more enhanced compared to the earlier platforms. At the back-end, we have adopted a multi-CDN (content distribution network) strategy, based on a real-time performance-based selection that ensures a high quality, superbly optimised video viewing experience for viewers across all devices. This apart, there are various other small features, like consumers can continue to browse (the app for more content) while simultaneously watching the content. Another very important feature is 'download to you', without which any offering in the Indian market is incomplete. Being new to the phenomenon, search and discovery is fairly new to people in these markets and voice search helps in getting over that hurdle. ZEE5 offers content across 12 languages, browsing capability across 11 languages, features like voice search that's more relevant for tier-II and -III towns where consumers are just getting on to the smartphone and OTT platform bandwagon.